Images, code blocks, and charts slow reading significantly. A 1000-word article with 5 diagrams takes longer than pure text. Advanced calculators add time for non-text elements—roughly 12 seconds per image, more for complex infographics or code examples.
Reader expertise changes speed dramatically: Experts in a field skim familiar concepts quickly, while beginners parse every word carefully. A React tutorial reads fast for experienced developers but slowly for newcomers. One-size-fits-all estimates cannot account for this variance.
Language and translation affect reading speed: Non-native speakers read 25-50% slower. Translated content may have awkward phrasing that requires re-reading. Global content should acknowledge that estimates are for native speakers.
Device and environment matter: Reading on mobile is 20-30% slower than desktop due to screen size and scrolling. Distractions (notifications, multitasking) further reduce effective reading speed. Estimates assume focused, distraction-free reading.