Word frequency analysis counts how often each word appears in text, revealing patterns in language use. High-frequency words indicate central themes and topics, while rare words add variety and specificity. This statistical approach underpins SEO, content analysis, and natural language processing.
Frequency distribution follows Zipf's law: The most common word appears twice as often as the second, three times as the third, and so on. Function words like 'the', 'a', 'is' dominate, while content words (nouns, verbs, adjectives) reveal actual subject matter.
Stop word filtering improves analysis by removing common words that don't carry meaning. 'The', 'and', 'is' appear frequently but don't indicate topic. Filtering stop words highlights significant terms, making frequency analysis more useful for content insights.